It's a wonderful message. It's a wonderful campaign.
But I think it belong to a wider audience. Victims of bullying (any bullying). People gripped by depression. The unemployed. The recently divorced. Victims of domestic abuse. Victims of any abuse.
I know that from time to time everyone needs to hear that they are loved, and that it will get better. And at times we need to hear it again and again until we get out of whatever hole we're in.
It took me over a year, but now I really believe that it will get better. Actually, it is better, and continues to get better little by little.